Imsa

welcomes fellow Audi in the global launch of the Q5 in Marbella.

José Luis Castillo, CEO of Imsa, is very proud that Malaga province was chosen for the presentation of the new global Audi Q5 and emphasized the important work being undertaken by the municipal delegate of Tourism, Joseph Luis Hernandez and the director of international business development at Audi, Horst Handschur, with a great advertising program that was presented on October 27.

This presentation will host more than 10,000 people of 50 countries since last October 12 until December 6.

Every day come to the city 300 people participating in a program on the promotion of the vehicle, Audi has moved to this town to three hundred cars of the new model.

The media and economic impact of this event is one of the main benefits for the province.

It envisages a total investment exceeding 10 million euros in the zone of influence during the last two months that the promotional action.

With regard to the arrival of the first units to arrive in mid-November Imsa, having created such expectation from customers, we have already more than a dozen orders before disposing of that vehicle on the premises.

Therefore concludes José Luis Castillo "We are very pleased with the impact they're having this new model is already being a success before leaving the market and with which we joined a new segment, the mid-size SUV, with more sporty and stylish than the competition."

Credits:
Author: Imsa Audi
Source: Alicia Martín ( Marbella )
Date: 04/10/2008